Difference between On-page SEO and Off-page SEO
13 | July 14, 2021
The key to growth and survival for every business in the present day is a strong footing in the digital arena. Turning up on the top positions of the search results has now become something that every business desires. SO how can a business turn up on the top search results?
Search Engine Optimization (SEO) is the answer to turn up on top of the search results. SEO involves optimizing your website contents to help you get discovered by the search engines and place you on top positions of the search results. Creating a website is not enough, optimizing it for better discoverability is a mandate. To get the best SEO company in Kerala reach out to @Acutis Digital. So let’s look at the difference between On-page SEO and Off-page SEO?
On-page SEO refers to all those amendments done on your website to help it rank better. These include altering the website structure to changing the contents in them. The On-page SEO aims to improve your website structure and content quality so that the search engines find you and rank you in better positions. Some of the tactics of On-page SEO are as follows
- Improving the website structure
- Optimizing the title tags
- Meta descriptions
- Keyword optimizationAdding relevant keywords to the website content is an effective way to increase your chances of being found when a user searches that keyword as the query.
The website structure is analysed and alterations are made to improve the site speed and navigation.
Optimizing the title tags will help to bring clarity to the contents of the webpage and also facilitates better SERP (Search Engine Ranking Position).
Meta descriptions are the text below the title tags. These provide a brief insight into the inside contents of the webpage.
As the name suggests these involve all the activities that are done off the website to boost the website ranking. Major tactics of Off-page SEO include
- Link building
- Social sharing
- Brand mentions
- Guest posting
Creating and maintaining high-quality backlinks can help you in building credibility for your website and a better ranking position for your website.
Sharing your website link on various social media platforms helps you to boost online visibility and create strong brand awareness among your target audience.
This plays a key role in reaching more audiences and also leveraging the followers of your partner brand. In this technique, the website link of your brand is shared by another individual/brand as a promotion technique in the contents posted by them.
By posting your website link on another authoritarian website you can increase the traffic to your website. (To know more about backlinks and websites refer to the blog @ What are backlinks and why are they important for SEO?)
On-page SEO helps build brand authenticity. These tactics are done to alter the look and feel of the website. The physicality of a website analyzed and suitable changes are made. Off-Page SEO is aimed at creating brand awareness. Through this, users are brought into your website from other sources. Both On-page and Off-page SEO is required to rank your website at higher positions. The right SEO agency will work effectively by blending these to give you the best results. For the best SEO company in Kochi feel free to talk to the experts @Acutis Digital.