Optimizing Google My Business Listing to increase traffic and sales
13 | April 05, 2021
Google My Business (GMB) is a free tool provided by Google to create and maintain information relating to your business. It is an effective tool to increase the traffic to your website and help you in increasing revenue. It helps you to stand out in the search results and help you to build trust and credibility. It is important to optimize your Google My Business listing to attain positive results.
Google My Business Listing helps you to
- Index and display your business information to a wide audience
- Interact with your potential customers and manage your online reputation
- Provide useful insights about your page visitors
Listing in Google My Business also helps you with your SEO strategy. Acutis digital is the leading digital marketing company in Kochi that can help you with framing suitable SEO strategies for your business and get your business listed in GMB.
So how can you optimize your Google My Business listing to achieve your business goals?
Ensure that your listing is accurate and up-to-date
The information provided in the Google My Business listing must be accurate and should be updated frequently. Ensure that the basic information regarding your business such as its name, address, phone number, website, category and a basic description regarding your business is provided. The information provided in the Google My Business listing should give a clear-cut idea about your business to the users. The information provided here will be indexed in Google search, Google maps and Google+. Keep your listing profile informative, you can also personalize your profile by adding photos and videos.
Encourage customer reviews
Your Google My Business profile also includes a section for customer reviews. Encourage customers to leave a review after they visit your business or make a transaction with your business. Customer reviews in your listing is a great way to build trust and loyalty among your prospective customers and also your existing ones.
Leverage the category advantages
Google My Business Listings provides you with listing the category of your business and also add relevant information relating to each category. For example, if you are owning a restaurant or a hotel you can add links for online reservations and orders in your listing. Similarly, a saloon owner can add a button to book appointments in his business listing.
Highlight your service areas
Highlighting the areas that your business serves is going to help your business to reach your target customer groups. Ensure that your set your service areas according to your business functioning.
Keep a track of your customers with Google My Business insights
Google My Business provides you with several insights regarding your customers such as the actions taken by the customers while visiting your listing, where on Google is your listing been found(Google search/maps/Google+), location of your visitors and more. Make proper use of these insights to frame your future strategies.
Include all the channels for contacting your business
Ensure that all the channels for contacting your business such as the phone number, e-mail address and physical address are listed on your profile. The users may use any one of the channels to reach you according to their ease.
Google My Business Listing is a definite result-oriented tool if leveraged properly. It is your ticket to a better SERP. To get your website turn up on top SERP’s talk to our experts in the most result oriented SEO Company in Kerala. Google My Business positions your business information in front of your prospective customers and help you find more sales and revenue. So if you want to know how to get your business listed in Google My Business reach out to us.