SEO trends to look out for in 2022 for getting ahead of the competition!

13 | February 18, 2022

The Internet is flooded with information of all genres. It provides you with instant results for all your queries. If you are searching for the best digital marketing company in Kerala, you will be able to see a long list of results. There will be paid ads and also organic results. So how do these websites rank organically? SEO is the answer.

Search Engine Optimisation will help you to rank your websites at higher positions so that the users who are looking for you, find you easily. Search engine optimisation involves optimising your website so that search engine crawlers visit and index your website pages. This will help you to rank your website in a better position in the search results. SEO consists of the following aspects to be covered fully

Technical SEO

Technical search engine optimisation purely deals with the technical aspects of your website. The things that come under Technical SEO includes: seeing that the website runs securely with the HTTPS protocol, has high loading speed, is optimised for mobile view, broken links are removed, has an up-to-date site map and has limited 404 errors. These need to be regularly monitored and corrections must be made for optimum website performance.

On-Page SEO

On-page SEO involves the coded instructions within the website pages that guide the search engine crawlers and enhance the indexing process. Adding keyword infused URLs, title tags, Meta descriptions and image tags comes under this. This is done for each page in the website separately for optimum results.

Off-Page SEO

Off-Page SEO consists of all those aspects that are done outside your website to lead the user into your website. Link building and sharing on social media platforms and guest posting are examples. These play a vital role in building your websites domain authority. To know more about the differences between On-Page and Off-Page SEO read our blog: Differences between On-Page and Off-Page SEO.

SEO serves as a crucial strategy to get to your potential audiences and grow your business. Now let’s look at some points that highlight the importance of SEO.

The growing competition has forced every business to create a unique face for their products and services. Only those brands that invest in the right digital marketing strategies will grow. To frame strategies that yield 100% return on your investments talks to our experts in the best digital marketing company in Kochi – Acutis Digital!

It helps to drive traffic to your website. By being visible in front of your prospective customers you are opening up a whole load of business opportunities for your brand. Be found by your prospective customers and grow your brand. So what are the things that you need to take care in 2022?

The recent Google algorithm update

The recent Google algorithm update that is referred to as core website vitals focuses on three important metrics – the loading speed, site stability and the UX response and experience. Google now aims at providing the users with a better experience through the search engine. A proper SEO plan will help you to keep your website updated and bring in more traffic.

A clear-cut SEO strategy

A clear cut strategy implementation unlocks new markets, customers and possibilities for your brand. Through this, you are getting ahead of your competition and are getting visible to your prospective customers. SEO does more wonders than the paid form of advertisement. To get more information on how to build and execute a strong SEO strategy for your brand, reach out to the best SEO Company in Kerala – Acutis Digital.

Content still plays a crucial role

Content is that aspect of your website that you need to give your attention to. Google also focuses on content quality and its originality. Make sure that you have attractive content in the form of texts, images, videos or even GIFs on your website. SEO pulls in the clicks but the quality of your website content determines whether your visitor stays and does the desired call to action.

Keeping up-to-date with the right keywords and strategies

People’s tastes and preferences are changing and it is important to be aware of these and update your SEO strategies on the basis of these. Regular updates are required to keep your website in the top positions.

So how do you measure the success of your SEO strategy?

There are many tools that help you to analyse the results of your SEO strategy. The page speed, organic traffic, backlinks, domain authority, SERP, bounce rate are some of the elements that help you to track the results.

Focusing on the local SEO is also very important to find the customers nearby and initiate actions. SEO plays an important role in growing your business and getting ahead of the competition. To get 100% returns on your investment, clicks and conversions reach out to our experts in the best SEO Company in Kochi – Acutis Digital!