Increasing the returns from google ads by optimising the ad copy and landing page

13 | August 18, 2022

Google ads are a type of ads that lets you connect and deliver information regarding your product/service to your target audience. This is one of the most precise forms of digital marketing that will get you 100% returns on your investment. Google being the most popular search engine, placing your PPC ads in Google is enough to get you the right clicks, visits and conversions.

Google ads let you place your product/service on top of the search results. Yes, you heard it right. This is one of the most effective ways of being visible to those users who are on the lookout for the products/services that you offer. Being a PPC agency in Kerala, our experts totally agree on the fact if your business requires instant results then rolling out a well-developed PPC strategy will work. So while drafting your strategy how can you improve the results of your campaigns?

Here are some of the ways by which you can optimise your PPC ad copy and the landing page for better results

Write copies that fit the purpose

Write the ad copy on the basis of the campaign type. There are many things that you need to consider while you are writing one. Understanding the purpose and type of the campaign is the first step to optimising your ad copy. One has to clearly understand the character count limitations, the CTA (call to action) placement, an insight into the industry and what the competitors are following. Google ads allow you to choose from display, search, app or even YouTube ads.

Optimising the contents, layout and copy in your landing pages.

The content, copy and layout play an important role in bringing in valuable clicks and converting the site visits. Present your brand from a fresh and attractive perspective. Take control of the visitors who click on the ad copy and visit your landing page, by providing them with a visual and textual treat. To know more about how you can optimise your landing page – call the experts at the best web development company in Kerala – Acutis Digital.

Including the right keywords in your copy and landing page

Making sure that your ad copies and the landing page contain the selected keywords at the right density is important. Our Google ads and SEO team will help you analyse your current position, and sort out and select the right keywords that will bring you results. Proper research and understanding of your target audience and identifying those keywords that have higher chances of discoverability for your brand.

Including your USPs in the ad copies

There are many brands that provide the same products and services, what makes them stand out from the rest is their USPs. So work on your USPs and highlight those points that you are going to provide to your customers. Strong branding throughout the digital platforms is recommended for growth and enhancing your brand awareness. For accurate and customised solutions for your brand, reach out to the finest digital branding agency in Kerala – Acutis Digital.

Write personalised contents for your audience and include statistics and numbers

Write content keeping in mind your target audience. This needs to be properly analysed and creating content accordingly will help you to gain more results, reach and conversions. Including numbers and statistics is also a great technique to attract your customers and provide them with better insight regarding your product/service

Following these techniques will help your brand to reach more audiences and increase the returns on your investment. To gain professional and creative support for your brand from the top digital marketing agency in Kochi – reach out to us.