What is remarketing and why it is the best tool for your digital marketing campaigns

13 | March 12, 2021

Have you ever come across a situation wherein you had searched for a specific product and visited a website for it and from the next day onwards you start receiving ads of that same product on multiple platforms?

This is known as remarketing.

Remarketing also known as re-targeting is one of the best and proven tool for effective digital marketing. Remarketing is a tool that helps you to create personalized ad campaigns for the users who have visited your website or interacted with your other contents. Remarketing helps you to target those users with ads who have already shown an interest in your product/service. Remarketing is one of the smartest ways of reminding your prospective customer about your product/service and urging them to buy it. Remarketing campaigns have the power to increase your brand recognition among potential customers, recall them back to your land page and convince them to take the action. To see the best digital marketing company in Kochi in action, reach out to team Acutis digital right away!

Google Adwords is the most popular and used remarketing tool at present.

Let’s look at the different types of remarketing campaigns

Remarketing campaigns offers the businesses a second opportunity to reach out to the prospective customer who has already visited their website but have not made the transaction and ultimately help increase your ROI. Remarketing campaigns can be classified into different categories on the basis of the types of ads shown and the way in which the remarketing list is prepared.

+ Standard remarketing

Standard remarketing involves showing display ads to all those users who have previously visited your website or interacted with your businesses content through other websites and social media platforms such as Facebook and Instagram.

+ Dynamic remarketing

It is similar to standard marketing but in dynamic remarketing, the ads are tailor-made according to the products or services browsed by the user on your webpage.

+ Remarketing Lists for Search Ads

Remarketing Lists for Search Ads is a tool provided by Google Adwords by which your ads are shown to those people who have already visited your website and when searching on Google for things related to your product/service.

+ Video remarketing

In video remarketing, we target those users who have interacted with your video contents or your YouTube page. You can run your video remarketing ads on YouTube or other websites.

+ Distribution list remarketing

In this type of remarketing, we can run display ads specifically to a list of previously collected email addresses and to the people who have subscribed to your newsletter. These are the different types of Remarketing campaigns that can be used by you.

What are the advantages of Remarketing to your business?

+ Remarketing click-through rates are higher than any other ads, making it the best tool to bring in more conversions and return on investment. Remarketing involves displaying ads to those users who have already shown an interest in your product/business.

+ Personalized Ads

Remarketing lets you display personalized ads to those users who have already visited your website and has already shown an interest in your product/service.

+ Increase the reach for your business

Remarketing campaigns will help you to reach more potential customers no matter where they are. While running your remarketing campaigns through Google Adwords you’ll be able to run your ad over 2 million websites and apps available Google display network.

+ Establishing your brand

Remarketing helps you to establish your brand strongly on the minds of the users who have previously visited your website by reminding them of your brand through various display ads again.

+ Meeting your marketing needs

Remarketing creates a list of all the users who have visited your website or interacted with your contents. This list helps you with targeting your prospective customers accurately and convert them into paying customers.

+ Increase in conversions and ROI

The ultimate aim of remarketing is to increase your conversions and return on investment. By targeting those users who have already shown interest in your products and services will help you to reach out to the right customers.

Remarketing is a sure shot tool for increasing your reach and increasing your conversions and return on investment. If carried out properly, remarketing will help you to achieve the desired objectives of your business and increase sales and revenue. Tired of low results from your digital marketing campaigns? Being a top rated digital strategy agency in Kerala, we deliver you with the right results in a transparent manner.