How to get more views, subscribers and traffic with Youtube SEO
13 | April 22, 2021
YouTube is the most popular video streaming platform in the world and its user base is increasing every day. YouTube can be used effectively to grow your business, build customer loyalty, increase your ROI and ultimately increase your sales and revenue.
YouTube is home to tons of video contents and creators. So how are you going to create and post content on YouTube that lets you stand out from the crowd and build a strong subscriber base and increase the view and traffic of your YouTube page?
The answer is YouTube SEO. YouTube SEO will help your business to come up first on the YouTube search results. When you hear the term SEO, the first thing that might come to your mind will be Google. Google is the world’s most popular search engine and YouTube is the world’s most popular search engine for videos. Users search for videos on YouTube and watch the ones that turn up on the top positions. So just like turning up on top positions of Google’s search results, your content must also turn up on the top positions in the YouTube search results. Get your videos on the trending list with the best video marketing agency in Kerala that gives your business assistance on each step you take.
YouTube SEO is nothing but optimizing your video contents to turn up on the top positions of YouTube search results. So some of the things that affect your search rankings are – The video title and description, number of subscribers, likes, comments and shares. So how can you optimize your YouTube page to increase your views, subscribers and traffic?
+ YouTube keyword research
Do a quick research on all the possible keywords that your users might type on the search bar to find your video. Optimize your videos around the keywords that are connected with them. Analyzing your competitor's keywords are also going to help you rank in a higher position.
+ Optimize your video title and description
Include all your primary and secondary keywords in your video title and description. Starting your video title with the keyword is going to help you to rank better. The YouTube video title limit is 100 characters - ensure that you include your keywords in the first 70 characters itself. The video description must contain a minimum of 200 characters.
+ Attention-grabbing thumbnails
Design your thumbnails in a manner that will grab the attention of your viewers and urge them to click and watch your video. Ensure that your thumbnails are interesting and related to your video content.
+ Ensure video quality
Create videos that have a minimum quality and provide some kind of value addition to the viewers. Ensure that your videos are interesting and informative. Make sure that your contents are appealing to your target audience and create contents keeping in mind your audience taste.
+ Add captions/subtitles to your videos
Uploading captions/subtitles are a great way to reach more audience and help you with the barriers of language. Captions and transcriptions can help you to rank better in the YouTube search results and increase your user engagements.
+ Use keywords in your video file names
While uploading your video file make sure that your filename has your primary keyword in it. YouTube algorithms can trace the contents by the filename you have uploaded.
+ Promote your YouTube Channel on other platforms
Promoting your YouTube channel on other platforms such as Facebook, Instagram, Quora, Twitter etc... Can help you to bring more traffic to your channel. A multi-channel promotional strategy can help you big time by bringing in more viewers and user engagements.
+ YouTube analytics
YouTube provides a list of analytic tools that can be used to measure the performance of your video and YouTube channel. Valuable insights can be drawn from these and changes can be made accordingly.
YouTube is the most popular video streaming platform, if leveraged properly can help you gain more sales and revenue. A proper YouTube marketing strategy can help you to increase your ROI. We at Acutis Digital will help your business to draft the perfect strategy to conquer your customer markets. SO if you are struggling with your digital marketing activities do reach out to us.