Common SEO mistakes that brands make and how they can fix them!

13 | December 01, 2021

Search engine optimization (SEO) is one of the most powerful tools that a brand can use to effectively establish a stronger digital stand and reach more people. SEO helps a business to rank at top positions in the search engine search results. Thus every business needs to invest in SEO wisely. Acutis Digital is the best SEO Company in Kochi that gets you the right results within a short period. Our expert starts with the website audit and shortlists all those elements that your website is lacking. Every aspect is taken care of and suitable corrections are made to your website.

SEO is an effective tool for small businesses too. By effectively employing this in your digital marketing strategies, the business can in turn increase their website traffic and possible conversions. SEO lets you get discovered by the local and nearby audience. This is a great way for your business to be discovered by prospects. So what are the common SEO mistakes that brands make?

Finding and defining your audience

Choosing the wrong target audience and not properly defining them can hurt your SEO efforts big time. Be sure about your audience and take proper care while you define them. Be specific about your audience. You can target your audience on the basis of their geographical location, age, gender, preferences and more. So get started right away and reach out to our experts at the best SEO Company in Kerala – Acutis Digital!

Stuffing keywords

Keywords are an important element in the SEO process but stuffing them unnecessarily and just for the sake of it can be harmful. The keywords in your content must be natural, artificially adding them just for the sake of it will not get you the right results. Draft the contents in such a way that it pleases your audience – craft content that offers some kind of value to them!

Title tags and Meta tags

Your title tags and Meta tags must be given due attention. Properly summarizing your business and inculcating keywords in it properly is half the work done. So create a proper summary in 160 words that properly define your business.

No proper contact info

The means by which your visitors can reach your business must be properly detailed on your website. Go for more than one option of contact. Every means by which your audience can reach you must be displayed on your website. Details such as your contact number, email id, address and location (map) can be placed on your website for easy access.

Take care of the internal links too

Internal links are also as important as external links. Make sure that you provide proper internal links on your website too. Internal links can help the search engine to find your pages at a faster rate and can help you in ranking at better positions!

Mobile optimization

Make sure that your website is mobile-friendly too. A mobile-friendly website helps you to reach more people and rank better. There are several factors that affect the ranking of your website in the search results. To know more about it, read our blog - SEO hacks to boost your website.

If done properly SEO can help you get the desired results. So start right and use the right tools. Digital marketing is essential for every business and gets your strategies done by a digital marketing company in Kochi that provides you with customized solutions! Start today with us.