Best SEO practices for E-commerce Websites
13 | May 10, 2021
E-commerce websites have become mandatory for every business to increase their ROI, get more customers and ultimately increase their sales and revenue. Nowadays the purchase journey of a customer starts with Google search and with every business having its e-commerce website the need for your website to turn up on the top positions of the search results is necessary.
So what is E-commerce SEO?
SEO (Search Engine Optimization) is the process of optimizing your website and its contents in such a way that it turns up on the top positions of the search results. So what are the different ways in which SEO is performed?
- Optimizing your websites textual content by adding more keywords into it.
- Increasing your page loading speed and fixing bugs.
- Attractive Meta titles and descriptions
- Creating user-friendly content.
- Creating a mobile-friendly website.
SEO is entirely a technical process, hence only an SEO expert can help you generate precise results at minimum cost, time and effort. Talk to our SEO expert @Acutis Digital today itself.
Your business can only fetch you sales and revenue if it is found by your prospective audience. So positioning yourself at a higher ranking in the search results is the only way to help you reach your customers. SEO is an effective digital marketing tool that will set you apart from the crowd. Acutis Digital is the best SEO Company in Kochi.
So what are some of the SEO practices to keep your E-commerce website at top positions in the search results?
+ Create original content
Creating and maintaining contents that are authentic and unique can help you to turn up in better positions in the search results. Google always looks forward to creating better experiences for each of its users and your websites are analyzed and the ones with original content are prioritized. Create contents keeping in mind who your target audience is and how you can convert them into paying customer. Writing and including blogs in your website is a great way to enrich its authenticity and originality. The blogs can be of value to your visitors and can help you bring more traffic.
+ staying strong in your keyword game
Keywords are the backbone of your SEO efforts. Research your keywords and create contents that have these keywords. Look for all those words and terms that can be used by the users to search for your products. Your website contents must be drafted in such a way that it answers those search queries.
+ Work on the technical SEO
SEO is a domain that requires immense technical knowledge and patience, so we always recommend you to hire an SEO agency for your website (No one does it better than us, we are a leading web development company in Kerala)
Work on the technical SEO portions, so that your E-commerce websites get a boost from it. Some things to focus on are
- Don’t overstuff keywords
- Avoid plagiarism
- User-friendly website
Overstuffing keywords in your website can adversely affect its performance. Make sure that your website is not overburdened with keywords but make sure that the keywords are present!
Internet is a vast place with abundant information and the tendency of copy-pasting of content must be eliminated. Plagiarism can badly affect your website and minimize its chances of being found by your customers.
Make sure that your website is user friendly and the visitors can navigate through your website easily. The ranking of your website is done before a crawl done by the search engine bots and a user-friendly website finds a higher ranking position.
+ Ensuring that your website is mobile-friendly
Ensure that your website is optimized for mobile usage. The number of users of mobile phones is high and the search through them higher! So ensure that your website is mobile friendly and this can be done by – Resizing the images, making sure the website loads faster, navigation tools are accessible and easy to use and also work on voice search optimization.
There is a major shift in the way people used to buy things. Businesses will have to adapt to the online methods of marketing themselves and not limit themselves to mere physical, offline existence. To get your business new customers and increase your sales and revenue going digital is the only answer.
To discuss your web development strategy reach out to our web development experts and experience how the top ecommerce development company in Kochi does the work for you.