YouTube marketing trends to watch out for in 2022!

13 | April 12, 2022

YouTube has now become the prime source of information and entertainment for everyone in this century. People with their smartphones use YouTube for all purposes – from looking for the recipes of our favourite dishes to learning how things work to fixing what to binge-watch on our OTT platforms, YouTube has got it all covered. It is the most popular video streaming platform in the whole world.

Roughly around 300 hours of video are uploaded every minute and around 5 billion videos are watched on YouTube every day – with strong statistics like this, YouTube is one of the most efficient platforms that your brand can invest in for the best returns. This platform can bring you the right results and help you reach prospective customers. There are various ways in which you can reach your customers through YouTube. Creating compelling content and effective marketing lays the foundation for a great result oriented campaign. Acutis Digital will help to bring your ideas into video format in an effective manner. We are the finest video production and video marketing agency in Kerala that caters to all the promotional needs of your brand.

So it’s 2022 and what are some of the YouTube marketing trends that your brand should keep an eye on?

YouTube shorts

Short videos are fun and can help you reach more audiences. YouTube has introduced the latest format of a short video which is similar to that of TikTok videos. Creators can now make use of these to reach more. This format of video has popularity among the users and creating content can help you leverage the possibilities of this one. To know other latest trends for promoting your business through digital platforms, reach out to the best digital marketing agency in Kochi – Acutis Digital.

YouTube Ads

YouTube ads are found to be more effective than the ones that are aired through TV channels. These ads can be targeted and made visible to only the ones that matter. Thus this reduces cost and helps you grow in a smart manner. Some of the most popular ad formats on YouTube include – skippable in-stream ads, non-skippable in-stream ads, bumper ads and more.

YouTube live streaming

YouTube live streaming involves the broadcasting of live events online. Most television news channels have been following these and it has become a trend that most people prefer. Your brand can effectively use this method to provide a better insight into your products and services to your customers. Demos, Q&A and feedbacks are some of the things that you can live stream through your YouTube channel.

Community engagement

Community engagements are one of the latest updates rolled out by YouTube. This allows creators, brands and viewers to form groups and interact, like, share and start conversations on different topics. This is a great way to find people with common ideas and can surely help your brand to grow. So start working on your brand niches and connect with that audience that really matters.

YouTube is a great platform to let the world know about your products and services. Every brand that wishes to connect with their audience on a personal level, nurture and grow their bonding should choose YouTube. To start a creative and innovative campaign for your brand, reach out to the best digital marketing company in Kerala – Acutis Digital.