What are social signals and how can they help you in better ranking of your website?

13 | July 10, 2021

Social media platforms have become an inseparable part of our lives. Businesses can now easily reach their prospective customers, build engagement and maintain a continuous relationship with their customers.

The social media platforms have immense capabilities to nurture and grow your brand online presence and bring in more traffic to your website. The right digital marketing strategy can help you increase your social media platform interactions and this can help in improving your SERP (Search Engine Ranking Position)

So what are social signals?

Social signals refer to all those engagements or interaction that your contents receive on social media such as likes, shares, comments and views. Creating and maintaining a social media handle for your business is essential to drive in more customers and ultimately increase your sales and revenue.

Keeping an active profile on all the social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube and more can help you to maintain a direct relationship with your customers – So, to get your social media management done right reach out to us @Acutis Digital.

Social signals do not affect your SERP directly but affect the factors that will help you to rank better. How to use Social signals to improve your SERP?

If your business is doing an SEO campaign there are many things to take care of. A better Search Engine Result Position (SERP) can be only obtained if we are consistent and put in proper efforts. Keeping an eye on the competitor’s activities, tracking social media interactions and including result-driven solutions can help you to rank better. So how can you leverage the social signals for your SEO?

+ Include your website link in the profile

Social media platforms are a great way to drive traffic to your website. Including your website link in the profile can help your audience to find your business through your social media pages. Creating relevant backlinks to your website on trusted web pages can also help you to bring in genuine visitors to your website.

+ Posting interesting and relevant contents

Keeping your audience engaged through attention-grabbing content and including a call to action button can help you increase the conversion rate. Focus on quality rather than quantity. A post with valuable content can bring in more leads and traffic to your website. Make sure that you are always in touch with your audience through social media.

+ Using plugins

Plugins are helpful in increasing engagement rates. While sharing a blog from your website make sure to add plugins so that the users can directly share this on their social media platforms directly. These can help your business to grow more audience organically.

+ Collaboration with popular influencers

Collaborating with popular social media influencers are an easy way to turn up heads and build credibility for your brand. More clicks can result in an improvement in the SERP.

+ Involving your audience

Your business must be sure about who your target audience is. Once the target audience is identified all efforts can be channelled to reach them. Research on your target audience and analyse their behaviour and create content accordingly.

An active social media profile can help your business to drive more traffic and increase your conversion rate. More clicks can result in increasing the credibility and thus Google identifies your website activity and helps you in ranking at better positions. There are several factors that affect the SERP rankings, and a better social media activity can help you increase your website traffic. For the best SEO and Social media marketing company in kochi reach out to our experts @Acutis Digital.