How to optimize Facebook ads for better results and ROI

13 | June 09, 2022

Facebook is now one of the most popular social media platforms and is used by millions of people around the world every day. Be it information, entertainment or just connecting with your loved ones – Facebook has now become more than just a social media platform.

This makes the platform one of the most efficient means to promote your business and grow your customer base. Effectively leveraging the benefits of this platform can be the key to standing out from the competition and having a clear-cut market advantage. Being a social media marketing company in Kerala, we have seen all the trends that affect each brand and how to successfully overcome a crisis or utilise an opportunity to its fullest. If you are a brand and doing regular social media content creation and promotion but are still stuck on low results, what might be the possible reasons that are pulling you down?

Understanding what’s working and what’s not is the first step toward better campaign development and execution. Facebook is not a search engine like Google, hence ads need to be placed in an optimised manner for better results. Some things that always need to be double-checked include

Identifying who your target audience is will fetch you better ROI

Your target audience depends on what type of business you own. For instance, if you are having an abroad study consultancy, your target audience will be students who have just passed out and looking for new courses and opportunities. Identification of this is the first and most vital step in your campaigns. Facebook lets you target an audience on the basis of many criteria such as age, gender location and even language - so choose the ones accurately.

Ads must be interesting and attention-grabbing ones

Now let’s look at some ways by which you can optimise your Facebook ads to get better results and more returns on your investments.

Start with setting up your campaign goals

Identify what your campaign goals are and start from there. This lets you utilise your budget in an efficient manner and make every campaign a success. Facebook ads let you collect leads, generate sales or even bring in clicks through the various options provided by the Facebook ads.You should have a clear-cut idea of what results you are expecting from the ads in quantitative terms. This helps to track your progress and helps you to grow and curtail your expenses.

Convert your most engaging posts into ads

Some of your posts might do well others might not. The posts that gather more likes, shares and comments organically will fetch you better returns on converting them to a paid ad. This will in turn help you to reach more people and start a conversation around your brand and grow.

Researching on your competition

Research on your competitors and keeping an eye on the things they post and the campaigns they execute will get you a rough idea of how to design yours. Make sure that you are employing fresh and quirky ideas to make the most of the social media platforms.

Testing out new things

Experiment and create new ideas to grab the attention of your audience. Don’t stick to a specific style of creatives – test out different formats of posts such as images, videos or even gifs. Monitor what works best and do accordingly.

Retargeting

Retargeting those users who have already interacted with your posts and website can be an effective way to convert those audiences into your customers. This is an effective way and should be carried out by every brand that wishes for better results.

These are some of the basics that you need to cover on your social media campaigns. For more insights on how to effectively carry out your campaigns reach out to the best social media marketing company in Kochi – Acutis Digital!