How to market your product on instagram effectively?

13 | November 17, 2021

Instagram is one of the most popular social media platforms in the world that provides a list of fun loaded features to market your products and reach masses of people. Instagram lets its users create business accounts. Business accounts are different from the normal user accounts and keep the user of the business account updated with various insights and other promotional features to use.

Instagram is an effective tool to market your business if employed with the right strategies. Being a Social media marketing company in Kochi, we have a track record of running successful campaigns for different brands and providing them with a wider reach, leads and ROI.

Instagram provides you with lots of content upload options. Images, gifs and even videos can be uploaded and promoted through Instagram. The platform has a regular and huge user base. The users make use of Instagram as a platform to connect with the creators and brands that they love. It helps them to receive the latest updates regarding their favourite brands and products in a medium that pleases them. Instagram’s algorithm is designed to be updated every once in a while with key upgrades that help your content reach more people. The right strategy is all it takes to garner and take leverage of these. Acutis Digital is a digital marketing company in Kochi that gives you customised solutions for your brand.

Instagram is designed to provide its users with the ultimate engagement experience. Making it a prime platform to get new customers and also retain your existing ones. Instagram lets you tell the tale of your brand through videos and photos. Whatever updates and news you have to communicate with your audience can be done effectively using Instagram. You can make use of real images that will help you to connect with your audience on a personal level.

You can introduce your product or service, make videos about it and post it on Instagram. Your client testimonials can also be shared using the platform. Leveraging your customers and creating posts regarding their purchases can help you build credibility and trust. Making videos and urging your customers to create one can help your brand to reach more people.

Your brand can do collaborations with the right influencers that will serve as a great opportunity for you. This will let you take advantage of the influencer's followers too. Making and framing a clever strategy for your brand is half work done.

What are the other things that need to be done for the proper marketing of your products on Instagram?

Setting up a calendar for your posts should be the first work to be completed. Schedule the days in which you need to post and also plan for the special days. Choose those days that are related to your industry. Creating and maintaining uniformity in all your Instagram profile is necessary. Choose and pick a colour theme for your brand that matches your brand aesthetics.

Post more often during the initial days and measure your progress. Instagram provides a lot of analytical tools that can be employed properly to analyse your audience.

Testing new methods and markets can be useful as it helps you to expand your brand reach. It’s always recommended to partner with a digital marketing agency that provides your brand with key insights to grow. For an all marketing and branding service for your business reach out to the best digital marketing agency in Kochi – Acutis Digital!