A guide to check whether your website ux is effective or not
13 | September 29, 2022
A website has the potential to bring in sales and in turn, help a business grow. Websites have now become an online asset for brands that helps them to showcase their products, publish timely updates, garner sales and even provide after-sales support.
A website must be efficient and human-centred. It should provide an easy and hassle-free user experience. Every visitor must be able to navigate through the website, find what they are looking for and connect with the brand easily. This can be made possible with the help of an effective web development team by your side. To get your website done by the best web development company in Kerala, call us now.
What are the things that you need to consider for an effective UX?
Not just beautiful but also comes packed with all the functionalities
Your brand's website must be not just visually impressive. It must be loaded with all the necessary features and functionalities that help every user to explore your products and services. Make sure that your website is not crowded with unnecessary animations. Sometimes these can be hectic and may act as a headache for visitors. So make sure that all these checklists are covered before designing and developing your website.
Making it human centred
The users of your website are people and all the elements must be directed towards providing an easy and worthwhile experience for them. They should be able to carry out the required action and the elements should guide them towards conversion.
Highlighting your brand values
The website should be designed and developed in a way that highlights your brand value, colours and the ideas that you are putting forward. The way in which you are helping your customers must be the top priority to focus on. For example, if you have an e-commerce website, then all the efforts must be put towards showcasing the products and services you offer and how the visitors can successfully buy them. To design and develop user-friendly websites, talk to our experts at the most trusted ecommerce Development Company in Kochi – Acutis Digital.
Optimising your website
Make sure that your website loads fast without much lag. Users today emphasise getting things done quickly. So a faster website with optimised content will help you reach more audiences and pump up your sales figures. Search Engine Optimisation (SEO) is also something that you need to focus on and implement. This lets you attain top positions in Google search results and have more visitors to your website. To partner with the best SEO Company in Kochi, reach out to us.
So how do you check whether your website UX is effective or not?
There are several metrics that can be used to check whether your website's UX is effective or not. These include:
The website conversion rates
This is the most widely accepted and used metric to check whether your website is effective or not. If your website is bringing you conversions then it is a sure metric that your website is an effective one. The users are able to connect with your brand and make your purchases.
Search engine ranking position
Google analyses your website on the basis of many factors and ranks them accordingly. The user experience is one major factor, the ranking of your website can also help to tell whether the website's UX is effective or not.
Is there a growth in the number of people that recognise your brand? Is there regular website traffic and people are interacting with your brand through the website? Then this is a positive sign that your website is effective in garnering the right kind of results.
There are many things to consider when you are designing and developing a website for your brand. To understand this better, please read your blog – Essential features that you need to include in your website
To know more about how to build your brand through digital platforms, talk to a digital marketing company in Kochi that has a team of experienced and skilled professionals. Call us and get started now.