A beginner’s guide on how to start a YouTube channel and what to invest in!

13 | February 03, 2022

A beginner’s guide on how to start a YouTube channel and what to invest in!

YouTube has now become one of the best platforms to learn, get entertained, create and even earn. It is the most popular video streaming platform with creators from different countries around the globe creating content in different languages and genres. This blog is for every person or brand that wishes to share an idea using video as a medium of communication through YouTube. YouTube is essentially one of the best platforms to promote your business and to nurture and grow it. Curious to know more tricks to grow your business? Reach out to the best digital marketing company in Kerala, and get started on growing your brand!

So where do you start?

Finding a niche is important

Start with finding your niche. Have a definite set of values or points of view that you would like to explore through your YouTube channel. For example, if you are a fashion store and starting a YouTube channel for it, you can explore the whole genre of fashion-related topics. Create the content on new trends and the present topics of discussion to turn up faces and clicks for your brand.

Gearing up with all the essentials

If you have plans to create a YouTube page, start with investing in the right things. Investing in the right things will help you to start and establish your brand.

Start with research

Research about anything and everything that connects with your page. The research will help you to analyse the present audience and create content accordingly. Research is the first step and if done properly will get you the right results!

The right camera

A device that helps you to record your visuals in high quality is important. YouTube being a video platform, you need to create high-quality visuals to get the attention of your audience. So a camera is a right investment for this. You can choose from a variety of devices from the market and finalise on one that suits perfectly for you.

Lighting is important

When you start to record your video, another thing that you need to take care of is lighting. Lighting decides the tone of your video. It is the one thing that catches the attention of your audience the most. Choose a location that has enough lights and shows the audience quality visuals. You can opt for the natural sources of lighting and if you are shooting in a place where there is no natural lighting you can always go for the artificial lights

The audio recorder

The audio in your video is also a prominent element that pulls your viewers. If your video does not capture the sounds the way they are has quality issues or does have unnecessary noise in them, which will directly affect the viewing experience of your audience. Thus having a sharp device to capture the audio is important.

The editing software

After the recording of the video, the next step is to mix and edit it. You can add the necessary text and the required effects at this stage to make your video a pleasing one. You can choose from the various video editing software available in the market. Some are free and there are also paid software.


Music is an element that is inseparable from your videos. The visuals and the necessary audios also need to sync with the music that you need to put in. Find the right music that is apt and matches the contents of your video. The right mix of the music will decide how effective your video is!

These are some of the things that you need to take care of while you are creating content for your YouTube page. These need to be in your mind right from the start. Hiring a Video production and video marketing agency can help you solve half the problems and cut half the expense and efforts. It is free to start your YouTube channel, so start today with the right strategies with us. To create stunning videos for your brand, reach out to the most creative video production and video marketing agency in Kerala – Acutis Digital!

This resource was published by Team Acutis

February 03, 2022