Reasons why Video Marketing is best for your business.

13 | February 27, 2021

Video contents have the ability to grab the attention of the audiences more than any other form of content. In digital marketing, content is the king and in contents, video contents have an upper hand.

If you are a business that’s trying to reach more people and increase your ROI you should definitely invest in video marketing. Creating and including video contents in your digital marketing campaigns helps you to grab more taps and more likes, comments shares and clicks. Creating video contents are the most creative way to capture your audience attention and let them talk about your business. Many of the business create and market video content that tells about their product/service – that stays in the mind of the audience and creates a buzz about their businesses. (Looking for a video marketing agency in Kerala? – Talk to us and get it done!)

Why Video content?

Videos are a combination of visuals and audios that enriches the audience’s senses, making them pause for a second and take a look at it. Videos have a high-reliability factor – your prospective customer after seeing your product/service video might be able to connect and relate to his daily life through the video. Videos are easy to understand and are entertaining. Thus, creating funny and engaging video content can help you in bringing in more audience for your business.

Videos are of different types. It is important to know which type to use and when. The videos must be created on the basis of their purpose and the target audience. Videos can be used to inform, entertain, educate and engage. So let’s look at some of the important types of video contents that can be used in your digital marketing campaigns.

+ Explainer videos

explainer videos help you to educate your target audience regarding your product or service. Keep it short and entertaining, it can be used to provide instructions, customer support and various other purposes.

+ Interviews

- Interviews are a way of sharing personal experiences, thoughts and views of the person. Interviews in the form of videos can be helpful and can help you in reaching out to more people. You could have a celebrity or an influencer talking about your product/service in the form of a video interview.

+ Product reviews

– Product reviews in the form of videos can be more interesting rather than textual ones. Product review videos are a way of experiencing your product/ service first-hand. It acts as a demo of your product/service and helps you build trust and credibility.

+ Live videos

Live videos helps you to include your viewers as an important part of your videos. Live videos basically help you to connect with your audience and interact with them. These can be helpful to create a greater impact in the minds of your target audience as their voices are heard by you as a business and replies to their queries are made instantly. So, plan thoroughly on what your purpose and objectives are and then create your videos accordingly. A perfectly planned video can help you boost your business. SO these are the different types of videos that you can use in your campaigns, now let’s see how you can make your videos stand out from that of your competitors.

+ Narrate a story

A video that narrates an interesting story and takes the viewers along with the narrator is always interesting. Your videos must be able to narrate a story. While creating a video you should always keep in mind the fact that you are selling a story, not the product – this will help you to keep your video interesting.

+ Quirky Introduction and thumbnail

A quirky and scroll stopping introduction and thumbnail for your videos will help it to run more and turn more eyes. The first 30 seconds of your video is the most important part of it – this is the deciding factor whether to watch your video or scroll away!

+ Create videos, keeping in mind your audience

The videos must be created keeping in mind the audience perspective. Your video must help ease the views about your product/service. It should be created in a fun and easy way to educate or inform your audience regarding your business. Use fun ways to do the same. Your video description must be SEO friendly and make sure that your video has a call to action at the end.

+ Keep it short and simple

Keeping your videos short and simple is the key to the success of your video marketing campaign. Ensure that your videos are entertaining and informative too. Your video must be able to present the required information using simple words and interesting ways. Ensure that your videos are short.

The competition is getting tighter and businesses are now trying to find new ways to keep their audience engaged. Your business also needs to include video contents in your campaigns. Reach out to us to get help on how to make effective use of video contents. Being a top digital marketing agency in Kochi – we help you to get more traffic into your website, get more leads and conversions.