Proven methods to improve your e-commerce website customer experience

13 | May 04, 2022

Ecommerce is something that is on the trend and people now look for safe and secure e-commerce platforms for purchasing the products that they want. Every business is now leveraging the possibilities to increase its sales and revenue. Being just present in the digital mediums is not enough. Providing the users with a great experience is important. The competition is really high these days and the only way to make a mark and stay ahead is to bring creative and fresh innovations.

Having an interactive and user-friendly website is something that is going to help your business to convert those clicks. If you are planning to design an effective website that gets you a sure shot of returns, why not partner with the best ecommerce development company in Kochi – Acutis Digital?

We are a 360° digital marketing agency in Kerala that provides customised services for the growth of your business. We have a team of creative experts that helps you to create and curate accurate strategies to attain all your business goals. To know more, drop a Hi now. So what does an e-commerce customer experience really mean? It refers to the experience of how a visitor interacts with the e-commerce website. The website must be a neat and clean one. Let’s look at all the methods by which we can improve the e-commerce website experience.

Creating a user-friendly e-commerce website

This is one of the prime factors that your business should focus on. Make sure that your website is easy to navigate and that the users can locate the things in an easy and efficient manner.

Optimising your e-commerce website for mobile view

Mobile is the most popular medium through which the users connect with brands, so the websites being optimised for a mobile view is an important factor that you need to consider. Make the most of this and drive more traffic to your website. You can do this by optimizing the images, removing unnecessary widgets and animations and by using a responsive web design.

A space for the feedback

Including a feedback form on your website is a smart move that can help you increase your customer base. Through this, you are providing your customers with a space to put in their feedback and suggestions regarding your products/services. Nowadays all the customers read the reviews before purchasing a product, thus including this section on your website is important.

The colour palette

Keeping colour psychology in mind while colouring your website is important. Choose the colours that are soothing to the eyes and match your brand aesthetics. Apply bright colours to the portions that require attention and choose a colour palette that is warm and attractive. Different colours trigger different emotions in individuals research on it first will help you in creating and curating a visually attractive website. To know how you can develop a visually attractive website, reach out to the best web development company in Kerala – Acutis Digital.

Cutting down the purchasing process

If a user finds something interesting they should be able to purchase it with minimum steps in an easy and hassle-free manner. Keeping the forms short with only the necessary columns to fill, not asking the users to fill something more than once, and a go back to the previous page button are some of the steps that will help you in easing their journey.

Information about the stock availability

Providing the visitors with information regarding the product and its availability must be a mandatory feature on your website's product page. The users must be having a clear cut idea regarding this, this will help them to ease their purchase decision.

Understanding your customers and paving ways to make their purchase journey easy should be the base for drafting your e-commerce website. A website is the greatest digital asset that a brand can have, making it an effective and attractive one will help you bring in more customers and also nurture the existing ones.