How to grow your business with Whatsapp Marketing

13 | April 09, 2021

WhatsApp is one of the most popular messaging platforms in the world. WhatsApp marketing involves marketing/promoting your business through WhatsApp. WhatsApp not only lets you send text messages but also- images, videos, voice messages, documents, contacts, GPS location and gifs. WhatsApp also supports voice calls and video calls. WhatsApp has a 98% message opening rate, make it one of the most effective tools for marketers. WhatsApp is available in two versions – the normal consumer version and the business version. The business version is apt for marketers as it has more tools. Some of the features of WhatsApp business include;

+ Business profile

WhatsApp business account lets you create and maintain a business profile that contains all the information regarding your business such as your address, working hours, email address and your website.

+ Automated texts

Business WhatsApp lets you sent automated messages just like a chatbot. With automated texts, you can give a quick response to your customer messages instantly.

+ WhatsApp lets you get essential insights regarding your messages such as how many messages have been sent, delivered and read by the users.

+ WhatsApp lets you label your customers which helps you to sort and find them the next time.

These are some of the features of a WhatsApp business account that will help you frame a perfect marketing strategy and increase your ROI. So how can you leverage WhatsApp marketing to ace up your business?

+ Provide customer support

WhatsApp can be a great platform to provide customer support. WhatsApp supports all types of media, making it easy for your business to connect with your customer.

+ Collect feedback and customer research

You will be able to interact and connect with your customers on a personal level. This will help your business to get instant feedback. Your customer’s behaviour can be studied and changes to your products and services can be made.

+ To remind your customers

WhatsApp can be used as a medium to remind your customers regarding your products and services such as the delivery status, the stock renewal date and many more.

+ Inform your customers about your products and show an insight into your business

The tools available in WhatsApp can be effectively used to gain results. You can directly reach your customers and keep them informed about your products and services and also give them a glance into your internal structure.

Now let’s see the benefits of WhatsApp marketing

+ Create a better relationship with customers

WhatsApp is a more personal way of connecting with your customers it will help your business to connect with your customers and develop a loyal and credible relationship. WhatsApp provides numerous ways to provide personalized content for your customers.

+ Increase the online visibility of your brand

You can create a business profile on WhatsApp and even add a catalogue of your products and services. The customers can easily browse through your products/services and help you to reach more audience and provide personalized services.

+ Higher conversion rates

WhatsApp helps you to convince and urge your audience to choose your brand. Messages through WhatsApp have a higher opening rate and provide your customers personalized content.

+ Lower cost of marketing

WhatsApp marketing is one of the most affordable forms of digital marketing. It is the perfect platform for small businesses as the only prerequisite is the app and an internet connection.

WhatsApp is a platform that helps you connect with your customers on a personal level. To know how to include WhatsApp marketing in your digital campaigns reach out to us – We are a digital marketing agency in Kochi that provides you 100% return on your investments. WhatsApp is one of the platforms with the highest user base, it's high time that your business needs to leverage it.