How to measure the success of your digital marketing campaigns?
13 | February 02, 2021
Digital marketing is one thing we all are a part of if we are a user of the internet and internet-enabled devices. Digital marketing can be in a way classified into two; the digital marketers and the audience. The digital marketers or a digital marketing agency will help you to come up with a digital marketing campaign for your business to market your products/service and find the right audience for you. All digital marketing campaign aims to increase the reach, create a strong audience base and convert this audience into customers and thereby increase the revenue.
So when you run a digital marketing campaign how do you measure its success..? What are the criteria’s for measuring the success of a digital marketing campaign..? Is the increase in revenue the only criteria to judge the success of a digital marketing campaign?
There is no straightforward metrics to assess the success of a digital marketing campaign, each campaign derives a certain set of benefits that helps achieve several short term and long term objectives for your business. While running a digital marketing campaign the Return on investment might not be immediately visible and you might end up with several other benefits that help you in the long run.
So first, let’s look at some different types of digital marketing campaigns and how they yield results
SOCIAL MEDIA MARKETING
Social media marketing is the most popular form of marketing your product/service with 90% of the internet users being active users of social media. Some of the benefits of social media marketing include;
- Increase in Revenue
- Better online visibility
- Helps in lead generation
- Facilitates direct interaction with the audience
These are the major benefits of running a social media campaign. The social media profile for your brand acts as a platform to tell your audience about your values, ethics and more. It acts as a two-directional communication platform through which you can ensure customer engagement and future campaigns can be created by knowing their interests and likes.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO brings your business a lot of benefits. Nowadays customers rely on search engines to know about a product or service making Search Engine Optimization a key digital marketing technique. Some of the benefits include
- SEO ensures that your website turns up at top positions in the search result.
- A higher position on the search list will help to build trust and credibility.
- SEO is one of the best digital marketing technique for your ROI, if done in the right way - hence do contact the best SEO service provider in Kochi @Acutis Digital
E-mail marketing is one of the most direct forms of digital marketing. It involves sending messages to your prospective customers via e-mail and converting them to paying customer. E-mail marketing helps you to add a touch of personalization and helps to create a bond with the customers and turn them into loyal ones. E-mail marketing is one of the most cost-effective techniques of digital marketing.Now let’s look into some of the different ways in which we can run a digital marketing campaign and what results can we expect.
All digital marketing campaigns are done in order to bring in sales and increase revenue. One of the metrics to measure the success of a digital marketing campaign is its ROI. Let’s look at how we can run a digital marketing campaign and how does ROI work on each one of them.
ORGANIC DIGITAL MARKETING CAMPAIGN
An organic campaign doesn’t involve any monetary transaction to get the contents to your target audience. As the name suggests the organic digital marketing campaigns are designed to increase your revenue naturally, over some time by providing your audience what they want instead of making a payment to place your contents in the front of your audiences. Organic marketing campaigns takes more time to fetch you results. Social media posts, E-mail marketing and optimizing your website contents can be done to increase traffic to your website organically.
Pay per click or PPC campaigns are the most effective ways to yield excellent ROI. PPC campaigns involve businesses bidding for keywords to list their names at the top as sponsored links in search engines. PPC campaigns yield instant results, unlike organic ones. A PPC campaign will help you to appear on top of the search result in no time. The results that a PPC campaign can earn are clicks and conversions. The clicks and conversions are based on the quality of the ads. Thus running good quality ads ensures more clicks and more conversions. ((For increasing the clicks and conversions for your ad partner with a PPC agency in Kerala that takes care of your 360^ digital marketing needs – Acutis Digital))
Direct marketing involves contacting the prospective customer directly and advertising your product/service through emails, calls, fliers, text messages etc. If done properly direct marketing helps to get more leads and conversions.How do we measure the success of a digital marketing campaign..?
After having a rough view of the different types of digital marketing campaigns let’s see how we can measure the success of a digital marketing campaign.
The lead generation tells you much about a digital marketing campaign. Lead generation is a great quantifiable way of measuring your digital marketing campaign. Get more genuine leads for every campaign with the most trusted lead generation agency in Kerala by your side that provides you with a transparent view of every step. Good lead generation involves taking care of your leads so that they turn into paying customers, these can be done through
- Targeted PPC ads
- Interacting with audiences through social media
- Setting up email marketing campaigns
The conversions rate also great metrics to evaluate the success of your digital marketing campaigns. Monitoring how many have started or completed your buyer journey will give you better insights into the digital marketing campaign. The conversion rates can be derived from the number of people who have purchased your product or signed up for the newsletter.
Website traffic and User engagement
The website traffic and user engagement help you to analyze the performance of your digital marketing campaigns. Monitoring the website traffic and analyzing it will help you to make necessary improvements if required. Analyzing the user engagement for your posts through likes, shares and comments a way to measure the performance.
The bounce rate is also an effective indicator of the performance of your digital marketing campaign. How the users are responding to the contents of your website need to be observed for better clarity. Whether they are going through the blogs, browsing through your products, spending time with the contents of your website are all indicators.
Measuring the digital marketing results at Acutis Digital
Here, At Acutis Digital we emphasize getting a 100% result for our clients. We constantly analyze, monitor and study the campaigns to make the most out of them. We are committed to giving our client nothing but the best service.
We ensure that your digital marketing campaigns are planned and executed with proper research so that it yields great ROI, generates leads and helps you reduce cost. So if your business needs a boost to earn more revenue do reach out to the best digital marketing company in Kochi @Acutis Digital.