How to get 100% returns from your google ad investments
| August 31, 2022
Every brand investing in any of the digital marketing channels expects a fair amount of returns from it. An efficient digital marketing strategy is capable of getting you the right returns. So if you are a brand that has just started PPC ads then here are some of the checkboxes that you need to tick. Google ads have the potential to give you 100% returns on your investments if done right. For example, the strategic placement of the ads along with the right keyword planning, research and ad copy is going to get you the right clicks and increase the chances of conversions. Spending the right way and having efficient control over the budget is the first and most important step toward earning better returns from Google ads.
Acutis Digital is a PPC agency in Kerala that will help you bring the right kind of results from Google ads. Our experts will eliminate all the expenses and work out a clear-cut strategy to bring you more clicks, and leads and in turn increase the revenue. Understanding how the Google ad budgets are allotted and spent will help you to get a better idea of this.
So how do the Google ad budgets work?
Setting and allotment of Google ad budgets are similar to that of an auction program. The principles used here are similar to that. The user has to bid an amount for each keyword that they want their ad to be shown up for. If the bid gets successful, the user will be charged that amount for every click by the user. Thus bidding competitively is one of the things that Google Ad managers have to take care of.
How do you set the budgets for your Google Ad?
Google ads never spend more than the amount bid by each user. So while you are setting your budget there are many things to be taken into consideration. This should include the keyword analysis, performance predictions and the competition in the market. These form the base for all your ads. An experienced team of experts will help you sort out these and formulate a budget that fits your need accurately.
You can get a basic idea of the budgets through the Google Keyword planner. This tool helps you with the bid amount suggestions, competition for specific keywords and more.
Running test campaigns.
The trial and error method will help you analyse your business and get you a clear report on what’s working and what’s not for your business. So start with small budgets and try out several campaigns to know what works for you and brings more returns.
If you are planning for a lead generation campaign for your brand through Google Ads, reach out to the best lead generation agency in Kerala – Acutis Digital.
Now let’s look at some of the techniques by which you can make the most out of your ad campaigns keeping the budget minimal.
Creating specific and targeted campaigns
Creating different campaigns across your PPC budget can be helpful to know which is working best for you. This can help you sort out and focus on those campaigns that are yielding better results. Thus this will enable you to do specific and targeted campaigns. If you are a brand with multiple products or want to target a specific set of keywords and users, then this can be done to maximize your results.
Targeting specific locations
Google Analytics provides a whole load of options and tools to analyse your target audience and show ads on the basis of this. One can target specific locations on the basis of their products and services. For example, if you are owning a saloon at Kochi, there are options to target the users in and around this location. Hence, plan wisely to make the most out of your campaigns.
Not just focusing on the short-tail keywords
Keeping an eye for the long-tail keywords is going to help your brand to run ads effectively and minimise your budget. Using long-tail keywords increases your chances of better discoverability. For example, if you are a digital marketing agency that is based in Kerala, you can choose the long-tail keyword - digital marketing agency in Kerala over the short-tail keyword – digital marketing agency. The other one is a bit more specific and helps you increase the visibility of your brand.
Targeting lower SERPs
It is not always necessary that top positions bring you more conversions, at times users may find the third or even the fourth one more adequate. So trying and targeting lower SERPs can help you to reduce your budget and might also help you to pull more clicks and even conversions.
Keeping a close eye on the campaigns
Keeping a check on the metrics and analytics will help you to level up your campaigns. Analyse these metrics and land on conclusions effectively to reduce costs and increase results. Taking care of these points will help you optimise your PPC campaigns and yield more returns on every rupee spent by you. After all, growth is the one thing every brand aims for an effective utilisation of these tools will help you land the right results. For 360^ degree digital marketing services for your brand, reach out to the best digital marketing company in Kochi – Acutis Digital.