Digital storytelling: Engaging Audiences in a High-Tech World
13 | January 18, 2023
All of us have some stories to tell, it’s human nature to enjoy storytelling. We grow up hearing stories from family when we were young, and as we grow older, we started reading novels and stories that gave us excitement. Stories can keep people emotionally bound. This is why people love movies which help them to build emotions. But we are not going to discuss this now, let’s talk about something else: digital storytelling. In the modern world, people receive messages from places like social media, mail, and many more. For brands, it is tough to get noticed among all this noise. In this scenario the better way to connect with the audience is storytelling. Storytelling is a great tool in digital marketing that helps researchers and marketers understand their audience. Through digital storytelling, we create and share stories in the form of photos, videos, and other media to promote content or convey a perspective. It also includes music, text, and sounds which help the brand to attract its audience. But how to make digital storytelling effective? Consider the following steps to create effective storytelling for your brand.
Being the finest digital branding agency in Kerala, we could help you to tell your story in the right way by understanding your requirements.
Choose your platform for the audience.
One can use different social media platforms according to their goal and what they need to communicate with other audiences while sharing digital stories. If you want to show your product or service, Pinterest or Instagram is a good option. If you want to talk about your service or educate your audience using short videos, TikTok or YouTube can be the best choice. These platforms are the best for sharing videos with your audience. Facebook and Twitter are better options for people who want to create a discussion by creating a community. Different platforms give different advantages. First, identify your goals clearly and then select the platform of your choice.
Know your audience
Understand your audience well before creating stories, like what kind of customers do you have? What do they need? What are their interests and what issues do they need to solve? Think about their social media interests and the type of content they need. Understanding your audience’s concerns and needs will help you create stories that really connect with them. An experienced digital marketing company knows how to deal with its audience, this is why your brand needs to seek help from the best digital marketing company in Kerala, and they will help you understand your audience.
Create content according to your audience
Here comes the crucial part of digital storytelling: content creation, when you create content and share it on the internet, make sure that your content is interesting and relevant to what you want to convey about your brand. You have many options to tell your stories, like using pictures, videos, podcasts, blogs, and graphics. One can also apply different techniques such as using interesting beginnings or using humorous elements in your story, these will help you gain the attention of your audience.
To be genuine and authentic to the audience is the one thing you need to remember so that the customers or audience will feel a deeper connection with your brand. To get help with creating powerful content, talk to our experts from the leading digital marketing agency in Kochi – Acutis digital.
Keep the audience emotionally engaged
Stories with a fresh twist or emotional tragedies are easy to connect with the audience. As there is too much content out there, your content needs to be unique and deep. If your content is unique and has an emotional connection with the audience, you can stand out from the competitors. Do not promote duplicate content, the audience might be disturbed by seeing the same content again and again.
To become a really good digital storyteller, first, you need to understand your audience well. Also one needs to have an interesting and unique story to tell. Never try to promote duplicate content, your brand should be genuine with its customers. Through this genuine communication, you can build a deep connection with the audience. When connecting to the audience listen to their needs and set your goal. A brand that can relate to its customer’s emotions can build strong connections and loyalty. Create unique and attractive content for your brand with the best digital marketing agency in Kerala – Acutis Digital.