10 Digital marketing mistakes to avoid in your campaigns

13 | March 04, 2021

Digital marketing, if done properly has the ability to increase your reach and ROI (Return on Investment). For a business, the success of digital marketing lies in the efforts put in and the research being carried out. In digital marketing there is no clear cut roadmap to success, you have to test and run different strategies to know which one works best for your business. So let’s assess some of the most common digital marketing mistakes that you can avoid in your campaigns.

+ Starting a campaign without a clear cut strategy/objective.

Your digital marketing campaigns need to have a proper strategy and a clear-cut objective. Your campaign must be properly structured to help reach more audience and to get a proper ROI. Your campaigns must start with defining your audience and strategies must be framed on the basis of it. Once you have defined your audience, you can then establish your objectives and map the steps to achieve them. We are a lead generation agency in Kerala that gets you genuine leads and other useful insights for your business.

+ Not doing the keyword research

A strong foundation for your SEO and PPC ads is keyword research. Strong and proper keyword research needs to be done to filter out all those keywords that are going to help your business. Using accurate keywords in your contents helps your business to be found by those who are in search of it. Getting your keywords right will help you to increase traffic to your website, and increase genuine leads.

+ Not analysing your competition

While kick-starting your digital marketing campaign, you should also go through what is the condition of the market and what are the ways adopted by your competitors. This will give a general idea of what to include and what not to in your digital marketing campaign. This analysis will help you to save time and help you with the ROI.

+ Ignoring your audience

All digital marketing campaigns are run to get your target audience to perform the call of action. A successful digital marketing campaign involves the audience turning into a revenue-generating customer for your business. Contents must be created keeping in mind the audience of your product/service. This helps you to remove unnecessary targeting of the audience and helps you to focus on the right bunch. Check out the various tools available to analyze your audience and target them with quality content.

+ Not creating a mobile-friendly website

Most of the prospective customers are accessing the internet and carrying out their searches using their mobile phones. So it is important for you to create a mobile-friendly website for your business. Optimizing your website for mobile will help you to rank better in the search results and help your customers to connect with you easily.

+ Not using social media effectively

There are several social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and more – making it necessary to know how these platforms work and how this can help you post contents differently to meet your needs. Your business must-have pages on all social media platforms. Social media platforms are a great way to connect with your audience and can help you to drive traffic to your website.

+ Continues evaluation of data

Digital marketing provides you with data about each of your campaigns and activities. A close watch on the activities done by your business is required at all times. Digital marketing provides you with insights and several other data that can be used to monitor your campaigns. These data need to be analysed, and the campaigns performing well can be maintained and the ones that are not can be put to a halt.

+ Expecting results overnight

Digital marketing techniques take time to build momentum and give you quantifiable results. You should not expect results overnight and give up too easily. Each penny invested in digital marketing will give you the result. Patience is the key to maximize your sales, conversions and revenue.

+ Not fixing the bugs in your website

Your website builds a strong identity for your brand and helps you to establish trust and credibility. You should always keep your website bugs free and see to it that it is optimized to meet the requirements of your customers. The slow loading speed of your website can also result in a decrease in your chances of being found on the web. SO special effort must be taken to keep your website smooth and error-free.

+ Doing it by yourself

It is always recommended to get your digital marketing plans created and run by an expert. Doing it by yourself can result in a wastage of time, efforts and money. A digital marketing agency will get you the right kind of campaigns to acquire the best ROI and help you increase your revenue. Acutis digital is one of the best digital marketing agency in Kochi and helps you to avoid these mistakes and create a 100% result earning digital marketing campaign.