HOW CAN YOU IMPROVE THE QUALITY OF YOUR PPC AD CAMPAIGNS?
13 | August 12, 2021
Google is the most popular search engine in the world. Google provides many services to normal users and also businesses. Nowadays users search for everything through a search engine such as Google and find solutions for their problems through it!
Google is a great platform to promote your business. SEO helps your business to rank your website organically whilst the PPC ads helps your run sponsored ads on the top positions of the search result. PPC ads are a great way to reach your prospective customers and can help you increase the traffic to your website. PPC campaigns help you to yield a 100% ROI.
We are a Google partner and a trusted PPC agency in Kerala that will help your business to establish a strong presence on all the digital platforms. To know how we can help your business and bring more leads and conversions, reach out to our experts.
The quality of your Ad determines the click-through rates and several other things that are required to yield 100% results. So what are the things that you need to take care of to improve the quality of your PPC ad campaigns?
Drafting a relevant ad campaign
The basic step is to ensure that the ad campaign is relevant to your target audience. Make sure that your ad addresses your target audience problems and provides solutions for their queries. Ensure that a proper landing page has been created and your ad perfectly directs the user toward it. Bidding on the relevant keywords are also important.
Including the right keywords in your Ad copy.
The Ad copy of your campaign must contain keywords that have a better search volume. By including the right keywords in your Ad copy, you are increasing the chances of your ad being found by a prospective customer.
Focus on the negative keywords too
By creating a list of negative keywords you are ensuring that the users that are not on your target list won’t get the ad. Promoting your business to a user who doesn’t require your service is a waste of money and effort. Regularly monitoring and updating your ad campaigns with negative keywords will help you to reduce costs and improve the overall quality of your campaign.
A good copy
A good ad copy always does wonders. Make sure that your ad copy is drafted in a simple manner and is targeted towards your prospective customers. The ad copy must detail the benefits of your product/service and highlight its main features. The ad copy must be interesting, capable of grabbing attention and persuade the user to take the desired action.
Call to action
It all comes down to the call to action provided in the ad campaign. Your call to action can be – download now, buy now, contact us today etc… The call to action is a determining factor of your ad quality and user experience. Ensure that your call to action is proper and clear.
A PPC ad campaign that is drafted by keeping in mind the above points helps you to yield 100% results and return on your investment. An ad with a better quality score helps you get more results. To know how you can improve the quality of your PPC campaigns, reach out to the best digital marketing agency in Kerala – Acutis Digital. Our PPC experts will help you find solutions in no time.